COMPANY ORGANIZATION CHART

COMPANY ORGANIZATION CHART

COMPANY BACKGROUND

                               Nandong Global Food Industries Factory                                 

• HISTORY OF NATA DE COCO

          Since ancient time, Nata de Coco or also marketed as "coconut gel" is a chewy, translucent, jelly-like food which widely used in making food dessert and drinks. It is also the most commonly sweetened as a candy or dessert, and can accompany a variety of foods, including pickles, drinks, ice cream, puddings, and fruit cocktails.

       Nata de coco was first created in 1973 in the Philippines by attempting to preserve coconut water as a jelly-like substance. Its name comes from the Spanish, and means "cream of coconut" or "coconut milk-skin". In the 20th century, the demand for coconuts increased. Products from coconuts became a major export product of the Philippines, including nata de coco. In Malaysia, Nata de Coco was commercially and commonly sold in a Jar with various flavours.

          

          Nandong Global Food Industries was one of the companies that produced halal, healthy and high quality Nata de Coco. Nandong Global Food Industries was established in 1997 under name of “NANDONG AQUARESH” and was founded by Mr Masduki Bin Hj Mohfot.

Nandong Aquafresh Factory in Jalan Kebun, Klang

                   At first, he began his business in small capacity which he produced the

Nata de Coco himself at his home as he did not have any factory at that time.

Day by day, his products which was based from Nata de Coco were getting

interest among public. Starting from that, his business moves to the next level

where he rented a premise at Jalan Kebun, Klang in year 1998 in order to

widen his business.

Followed in year 1999 where he rented a factory lot to enlarge his

business empire in Kota Kemuning Shah Alam. It was a big chance for him to

move forward his business as he paid all the rent expenses without taking any

loan which lead the business improving day by day. As the result, their product

which are Nata de Coco successfully entered the market through Felda Trading

to commercialize the Nata de Coco in peninsular of Malaysia. Other than that,

their products which are based from Nata de Coco also available in

hypermarket like Jusco, Econsave, Family Store and others.

As we know, in 1999 occurred Asian Financial Crisis where all the cost of living was very high. So that, Nandong Aquafresh also was affected by that factor. In order to reduce the cost, Mr Masduki decided to open up his own factory in rural area which was located in Sungai Limau, Sabak Bernam Selangor and the factory started to operate in year 2004 and until now. Besides, the brand under Nandong Aquafresh was change to Nandong Global Food Industries. This company also establish bakery activities which is Nandong Bakery managed by his daughter. Other than that, Mr Masduki also make some diversification by producing original virgin coconut oil in small scale.